Lisa Lang vividly remembers the night in 1995 when, still a mom of little children, she seemingly out-of-the-blue, told her husband, “I’m going to go back to work and make some money.” Taken aback in a good way, her husband urged her to pursue a new passion.“I joined Gail Lowenstein’s boutique firm in town,”says Lisa. Her mentor in that Livingston, NJ, office was her manager, and she quickly assimilated into the business. A couple of career steps later, the owner ofKeller Williams in Livingston recruited her and, by 2015, she formed The Lisa Lang Group with KellerWilliams Suburban Realty in Livingston.
A successful, independent agent for 23 years and counting, Lisa plans to grow her business in the coming years. “I have two friends who are in real estate school now and will hopefully join me,” she says. “It would be great to bring in the right people and grow to a team of three-to-five agents plus a full-time operations manager.”In the meantime, Lisa continues to hone the excellent service she is known for providing. Her hands-on approach to client relations has helped her build a business driven 99% by referrals and repeat cli-ents. “My goal is to give nothing less than the best possible service; from the minute we start all the way to the end.”
Proof of her success is that her listings sell on average for 99.3%of list price and in less than 30 days, according the Garden StateMLS. Although her sales statistics are terrific, she takes a straight-forward, humble approach to marketing. After listing on the MLSand through syndication to 360 websites through Keller Williams, she helps client stage their homes. “I’m not a designer, but it’s hobby and it works!” She uses professional photography and
targeted Facebook and Instagram advertising, but she doesn’t need todo billboards or anything showy. Many listings get property specific websites and all are promoted on Lisa’s independent website.
Whether having fun with helping people stage their homes prior to listing, or laughing and enjoying the search for a home, Lisa’s
clients remember her for her light-hearted, easy-go-ing personality. They like that she is professional and non-confrontational. “I fight for my clients and I get things done, but I do it in a pleasant manner.”
Lisa also gets to know her clients, staying in touch long after every transaction. This comes naturally, as Lisa has lived in Livingston for decades and she is visible within her large sphere there and in WestOrange, Caldwell, Verona and Maplewood. She stays in contact by phone call, but the best form of con-tact is just being out around town. “Our office is in the center of town and I see people at the three local
supermarkets and other stores in town; it’s amazing how much business I get just from that!”
Additionally, Lisa is active in local outreach programs and has been selected to be part of Keller Williams’ Associate Leader-ship Council (ALC), a group of elite, successful agents who help shape the future of Keller Williams. One ALC effort, in particular, surrounds the establishment of the new LIFETOWN, a 53,000square-foot center that will provide space and programming for people with special needs in Livingston. “We are also involved in other charities and the annual KW Red Day, when we get out cleanup sport fields or volunteer in other ways.” In addition, having lost someone close to her to cancer, Lisa personally supports theAmerican Cancer Society.
When she gets time to herself, Lisa enjoys going into New YorkCity to visit her children; she enjoys Broadway shows when ever possible and her friends and family mean the world to her. “And in my downtime, I’m always reading or on the computer looking for the next best thing going on to help my clients and my business!”As she prepares to build her team, she knows that the people she is bringing in share the characteristics that her clients enjoy about her; she’ll build a team that’s customer-focused, fun-to-be-with and great negotiators.
To learn more about Lisa Lang,
visit lisalanghomes.com or go to her Facebook page,
email email@example.com or call 973.951.5729
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